by Matt | May 27, 2010 | email marketing
In an earlier column, I discussed an offline e-mail acquisition tactic that restaurants and lodging properties can implement to build a list of clients. Now I’ll discuss storing your clients’ e-mail addresses and contact information and how to deliver an...
by Matt | May 12, 2010 | email marketing
E-mail marketing is the most effective and inexpensive strategy to reach prospective and current clients with a direct marketing and sales message approach. It also is a great way to communicate upcoming business events, specials and product offerings. My quick-start,...
