by Matt | Jun 16, 2010 | Travel Packaging
Packaging for Profits Packaging in the travel and tourism business is all about leverage. To understand the true power of packaging and how it can make your business more profitable, I use leverage as an analogy to help you really understand how packaging works and...
by Matt | Jun 11, 2010 | Destination Marketing
VisitMaine.com, the Maine Office of Tourism’s online travel portal, will increase traffic to your business website, help increase your website’s search engine ranking position and advertise your travel and tourism offerings. Digital Marketing...
by Matt | May 27, 2010 | email marketing
In an earlier column, I discussed an offline e-mail acquisition tactic that restaurants and lodging properties can implement to build a list of clients. Now I’ll discuss storing your clients’ e-mail addresses and contact information and how to deliver an...
by Matt | May 12, 2010 | email marketing
E-mail marketing is the most effective and inexpensive strategy to reach prospective and current clients with a direct marketing and sales message approach. It also is a great way to communicate upcoming business events, specials and product offerings. My quick-start,...
by Matt | May 1, 2010 | Tourism Marketing
In earlier columns on converting tourist center visitors into clients, I covered the cost involved to have brochures distributed at the Maine Visitor Informational Centers, creating rack card distribution campaigns based on the three tourist subseasons, and how to...
