On March 30 Facebook restructured the Fan Page design to what they now call Timeline. Your businesses landing page will now be the Timeline page. I recently added a Timeline cover for my Maine Vacation rental home and the Travel Business Academy fan pages. If you need help with making a Timeline Cover just email me and I’ll point you in the right direction really quick.
Facebook’s is expanding the sharing capability for travel businesses by introducing Timeline Apps built on Facebook’s Open Graph. If you haven’t read about this go here now and read this. http://developers.facebook.com/docs/opengraph/
Travel Businesses can now create Timeline apps that publish a Facebook’s users activity and actions when they engage with your app or website. Facebook calls engagements or interactions with your website or app, social actions. The first social action app was the Facebook “Like” button that you placed on your travel website. When a Facebook user clicked the “Like” button on your website, Facebook published that the Facebook user liked your website or Fan page to the Facebook users wall and their friends news feed. The new Timeline apps move beyond the Like button action and basically create a massive distribution system for your company to share “what people do” or different actions they take when interacting with your app or website. Social actions that your travel business can now distribute, are user actions like “traveled” to Orlando, Florida, or “travelling” to Orlando, Florida.
When a Facebook user, adds a new Timeline app to their Facebook Timeline, the user has to opt-in first (accept to use the app) and then give the app permissions to access their Facebook account. The users actions, “what they do” in your app is then published to their wall and distributed to their friend’s news feed and throughout the Facebook platform.
I believe Timeline apps will have massive ramifications for the web and the travel industry. I am fairly sure that the real intent of Facebook to go beyond the Like button and enable the distribution of multi-faceted actions and engagement or “what we do” on apps is because of mobile devices.
Timeline apps are a game changer and will help travel businesses share their prospective clients and guests actions and experiences within the Facebook social platform. This will drive new travelers to use your companies Timeline app, which ultimately will bring your travel company more business.
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