BuyWithMe Destinations– A new travel vertical/channel for the social group buying website BuyWithMe with 1.3 million members, a VC backed start up by Bain Capital and Matrix Partners.
**NOTE: BuyWithMe was acquired by Gilt City (Gilt Group/Jetsetter) on Nov 1, 2011.
Travel Product: A monthly 7-day flash sale, selling between 8-10 regional, national and Caribbean vacation offers at 50% off to members.
Project: Worked directly with the founder of BuyWithMe on a weekly basis to develop, launch and manage a new travel vertical/channel to sell travel deals to its 1.3 million members.
*Prepared a comprehensive market research and competitive analysis report on BuyWithMe’s top 20 competitors including Living Social, Jetsetter, SniqueAway, Travelzoo and Expedia.
*Conducted in depth travel research and participated in the development of a consumer travel survey of the BuyWithMe members to assist in developing the core travel product.
*Travel product development including deal pricing and profit strategy.
*Creation of sales representative training and pitch materials.
*Ongoing coaching and advisement services for the sales representatives.
*Vetted, approved and planned the travel deals for sale in the monthly Destinations travel channel.
*Business development and travel distribution partnership negotiations.
*Travel deal acquisitions and deal flow for the monthly BuyWithMe Destinations travel channel.